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Communication Strategies: The Smart Art of Status Reporting


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Project status reporting is a standardized management practice, utilized as part of the project oversight process, to ensure that projects are completed on time and as planned.

Status Reports: The Path to Informed Decisions

As projects are executed, it is vital to have accurate information regarding “where things stand”. Status reporting is the means by which “progress” is quantified and documented, providing the basis for informed decision making as the project unfolds. And that’s the key to effective status reporting.... using the information reported to make decisions, solve problems and keep the project moving forward in a positive direction. Within the project management lifecycle, productive status reporting serves seven (7) key goals:

  1. To maintain a timely, consistent flow of information relating to project progress and performance.
  2. To raise issues, problems and delays in a timely, actionable fashion.
  3. To provide sufficient reasoning and rationale for changes and adjustments to plans and strategies.
  4. To monitor and track project costs and budget utilization.
  5. To lay a solid, practical foundation for informed decision making and creative problem resolution.
  6. To acknowledge individual and team accomplishments in a timely, organized fashion.
  7. To provide a standardized mechanism for communicating “status” to project stakeholders.

It All Starts with the Reporting "Templates"

Status reports are most efficiently produced using standardized procedural and production “templates”, designed to save time and set realistic expectations regarding report timing, frequency, content and formality. Truly actionable status reporting will convey “where you are” in comparison to “where you planned to be” and “where you need to go”. It’s about quantifying work completed in measureable terms (typically percentages) and comparing that data to established baselines, all to determine whether the project is on track (and to take immediate corrective action if not).

In order to ensure that all key goals are met, status reports must provide the following types of information:

  • Facts: Milestones, planned accomplishments, schedule utilization, budget utilization, resource utilization and related variables.
  • Variances: Measureable differences between planned and actual status (e.g. are we on plan, ahead of plan or off plan, and if so, why?).
  • Analysis: Reasons for and the impact of any identified, measureable variances (e.g. why is the project ahead of or behind schedule?).
  • Next Steps: Actions to be taken to respond to variances and resolve problems, as well as expected accomplishments for the next reporting period.

Controlling the Project Narrative

Projects do not occur in a vacuum. There is always an underlying “narrative” that determines how a given project will be perceived – from both a progress and “probability of success” point of view. As a project manager, you can either take control of the narrative, or you can let the narrative control you. It’s easy to guess which is preferable.

In order to take control of the project narrative (and to hold on to it as the project proceeds), status reporting must go beyond steps and templates to communicate actionable status information that is both timely and in context. What makes status information “in context”? Usability. To serve its intended purpose, project status reporting must keep stakeholders informed in a meaningful way – to make relevant decisions, take appropriate action and fulfill project roles and responsibilities. To “report” is to communicate, and project communication without purpose lacks productivity and value.

  • Start with the Facts:  Tasks, deliverables, milestones, active issues, pending change, budget utilization, resource utilization, and active risks.
  • Find the Meaning:  Benchmark comparisons, trends and variances.
  • Prepare Status Deliverables:  Production tasks, tools and templates.
  • Process the Results:  Status reviews, collaboration, negotiation and remedial (responsive) action.

The key to timely, “in context” status reporting is to match reporting “means and methods” (i.e. status reporting procedures and templates) to stakeholder needs and interests. This is achieved through a four (4) point analysis:

  1. Who are your “status report” stakeholders (to receive status reports)?
  2. What are their respective project roles and responsibilities?
  3. How will they use status information to fill these roles and responsibilities?
  4. Are they considered “active” or “passive” participants for status reporting purposes?

This is where the art of status reporting truly kicks in - matching status reporting practices to stakeholder needs and interests (which can and do vary). In all likelihood, multi-layered procedures and template formats will be required to address varied needs with regard reporting frequency, level of detail, and related format possibilities (i.e. software produced reports, simple forms, formal documents, presentations, etc.).

Eight (8) Easy Tips to Maximize Reporting Results

  1. Be on time - if status is not timely, it is meaningless.
  2. Be accurate - nothing is more damaging to credibility than inaccurate (or partial) information.
  3. Don't hold back - if the news is bad, be open and upfront about it.
  4. Don't be shy about good news - tout accomplishments (status reporting is also marketing).
  5. Always be prepared to explain variances and trends (whether you are ahead or behind).
  6. Anticipate interests - look at status from the "other side" and try to meet information needs.
  7. Be aware of the politics - and respect the information hierarchy.
  8. Know your audience - make sure your status reports are always relevant, concise and to the point.

Be sure to remember that, as a process, status reporting also has its downsides. If not properly sized, it can increase administrative overhead, it can lead to "information overload", and it might be perceived as "micro-managing". The art to productive status reporting is to minimize these downsides so that all true benefits can be realized. In actual practice, potential downsides will only be a factor when appropriately sized "status reporting" standards aren't clearly established and followed.  (Also Read: Understanding Project and Process Deliverables)

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